Should A Wannabe Influencer Pal Cease Using Me for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She creates video blogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we're simply spending time in the street. I feel like our friendship has transformed into me being her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that she has supported me with my career in design, but I resist our friendship to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me laughing with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I love being with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I hope Beth to see that the content we produce together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who pull off that style of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an audience that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her career in design too. That isn't blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the work we make together can get us: a foot in the door. I know not everyone likes being on camera, but often unplanned moments is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but friends help each other in small ways. I thought filming a clip here or there would be fun for her. Creativity thrives in partnership, and having Beth around makes projects lively and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship deeply and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for real connection: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more excruciating than having a companion film you. I get that it's her job, but I don’t make friends come to my work. Perhaps she can find influencer friends to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She needs to honor Beth’s privacy.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everybody. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your relationship. Create some real experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Haley Thompson
Haley Thompson

A seasoned journalist specializing in luxury lifestyle and cultural trends, with over a decade of experience in premium media.